Kenseth is in a series of television and radio public service announcements urging Wisconsin drivers to carry an emergency winter survival kit in their cars.

This is the second year Matt has joined ReadyWisconsin to get this important safety message out to the people of Wisconsin.

Click Above For A Message From Matt Kenseth

Matt Kenseth was born in Cambridge in 1972. He is one of only five drivers in Nascar history to win a Cup Championship, the Raybestos Rookie Award, and the Daytona 500.

He began racing when he was 16, winning his first feature event in only his third race. In 1997, fellow Wisconsin racer, Robbie Reiser, asked Kenseth to drive for his team in the

NASCAR Nationwide Series. The next season, Kenseth finished second in the championship points with three wins. He also made is Cut debut, substituting for Bill Elliott in his McDonald’s Ford at Dover in September 1998. In 2000, Kenseth and the No. 17 DEWALT Ford team won his first career Cup race at the Coca-Cola 600. He also earned four top-five and 11 top-10 finishes to win the Rookie of the Year title. In 2003, Kenseth won the final Winston-era Cup Championship. In 2006, Kenseth won four races with a career best 15 top-five finishes. In 2009, Kenseth won the Daytona 500. For more about Matt, visit his official website: www.mattkenseth.com

Matt remains a major force in his hometown with the Matt Kenseth Museum and Fan Club headquarters in Cambridge and supports many Wisconsin charities and non-profit organizations.

The emergency winter survival kit should include warm clothing and blankets, a flashlight with spare batteries, candles and matches, food including energy bars, jumper cables, road flares and a shovel. See our "How to Make a Winter Emergency Kit" page for more information.